Draper IT(case study) Assignment Example | Topics and Well Written Essays - 2500 words

Draper IT(case study) - Assignment ExampleCompany is investing heavily to remain competitive in the market but the current business needs to revive. The out sourced IT division has been sold to Hardy media solutions 18 months ago. Hardys performance and poor services also dissatisfied the previous customers. Due to the problems faced by Drapes, it started exploitation its ERP system with the view that in future company has to remain competitive in the market place. It has to emend its services, launch new products, which should be cost effective as well as technologically scoop in the market. Recently company has more business options, which could be explored by the company and to motivate its managers to cracking the opport building blockies, so that performance of the company could be improved.As we already know that the said company draper is medium sized IT company. The company is in the business of providing technological solutions to its clients. It is a fast moving techn ologically interwoven and innovative industry dominated by lots of firms with well-highly-developed communication and technological innovations. The firms which cannot be able to aliveness pace with innovations forced out of the business. So industry has been affected by external environment as well as internal changes. So any analytic thinking or strategy, which could be formed in and around company, must follow the various strategic counseling paths. Companies must not only developed new businesses, but also carefully prune, harvest or divest tired, old businesses in array to release needed resources and reduce costs. The overall evaluation of a businesss personnel, weaknesses, opportunities and threats is called SWOT Analysis. SWOT analysis consists of an analysis of the external and internal environment. A SWOT analysis summarizes the key issues from the business environment and the strategic capabilities of an geological formation that are most likely to impact on strate gy development. In general, a business unit has to monitor key macro-environment forces (demographic-economic, technological, political-legal and socio-cultural) and microenvironment actors (Customers, Competitors, distributors and suppliers) that affect its ability to earn profit (Johnson, & Scholes, 2002). Then, for each trend or development, management needs to identify the associated marketing opportunities and threats. Each business needs to evaluate its internal strengths and weaknesses in marketing, finance, manufacturing and organisational capabilities. In applying the SWOT Analysis it is necessary to minimize or avoid both weaknesses and threats. Weaknesses should be looked at in order to convert them into strengths. Likewise, threats should be converted into opportunities. Lastly, strengths and opportunities should be matched to optimize the potential of a firm. So applying SWOT analysis on draper engineering Ltd. as discussed above as followsStrength Draper Engineering Lt d. is an industry, which is suppuration and progressing all around world. In present circumstances, IT is an industry, which is an integral part of almost every industry, and human manners cannot be thinking of without information technology. So being in an industry, which is growing, and progressing Draper Engineering Ltd. have an inherent strength of the industry as a whole. Draper has sufficient number of clients and market. It is a medium sized company and already has four