The Filter case study Example | Topics and Well Written Essays - 750 words

The Filter - Case Study warningIt is faced with the decision of opting new atomic number 18nas of application of its engineering science, apart from the currently prevailing entertainment and media areas to increase the lucrativeness of the play along. As opposed to the limited options of growth available in the currently selected media and entertainment areas, the company intends to protract its operation by covering other areas that may utilize its superior recommendation technology.Various factors are involved in the decision regarding evolution of the company to increase its profitability. The fact that the technology owned by the company is of considerable importance for various other businesses, makes it possible for this company to adopt an approach where business-to-business modeling is feasible and profitable. It appears that the companys move from adopting a direct customer approach to the business-to-business approach was a test-flight designed to test the feasibili ty of the business. Now that many notable companies like Nokia, Sony Music and Comcast are already using their operate, the company is hopeful to test new areas of growth. Although this appears to be a safe approach, the fact that every new area brings forth new challenges should not be forgotten. So far, the companys services were utilized by users who were looking for entertainment but the application of this companys recommendation technology in other areas e.g. in health for diagnosis, will be totally different scenario. The recommendations generated by the companys algorithms, in such areas of life will have far more legal weightage with upset(prenominal) ethical implications than they had in entertainment sector. Another problem would be the presence of competitors in the new fields, since large number in the market will be well aware of the nave nature of the company in the new waters.As far as the alternatives to the present approach are