FEASIBILITY ANALYSIS Essay Example | Topics and Well Written Essays - 1750 words

FEASIBILITY ANALYSIS - Essay ExampleThe sources of funds will be the share of capital by the three investors. To meet the legal aspects of the business as a widely distributed Partnership, one of the three investors will be a national of UAE with around 51 percent of the shares. The shares of the another(prenominal)(a) two investors will be equal. In this section, the feasibleness analysis of HealthPoint has been done by analyzing the food market and opposition situation. To analyze the market, STP approach and BCG matrix methodologies have been used whereas, to analyze the competition situation, Porters Five Forces analysis has been conducted. Finally, a survey has been developed which will be used to analyze the feasibility of the proposed business.The UAE food market can be segmented into three major segments including the Retail Outlets (targets the resident expatriates club and covers 80 percent of the population base), Restaurant (Targets the tourists and the visitors co mmunity along with the health concerned resident expatriates) and other Market Outlets (such as ship chandlers, catering etc) (Rahman). Since our proposed venture falls in the category of restaurants therefore, only the market segments for this category will be considered. The target market for the proposed venture will be the health sensible people, professionals who seek to eat healthy food during their lunch breaks and workplaces and students who are concerned about their healthy food plans. In order to attract the target market, the restaurant will be positioned as a healthy-food press release rather than a food point.Since various Western, Arabic and other small or big outlets of domestic help and international brands are operating in Abu Dhabi therefore, there is a strong competition among companies. Because of the tough competition the market shares of each company is very low however, based it has found that because of