Case Study on Tupperware Essay

1.0 IntroductionIn this report I leave be analyzing a fact study on Tupperware. I will be identifying the main problems faced by Tupperware and recommending solutions that could be apply to help Tupperware. Tupperware was developed in the 1940s by Earl Tupper. They consisted of versatile types of plastic postulateers utilise in households to contain food and keep it airtight. As innovative as the product was it was not an instant hit. The target grocery store was woman and they were not bargaining the product and this meant that a different approach had to be taken in order to induce sales and get the product known. This led to the beginning of the Tupperware party as a sales tool. The Tupperware party was a gathering of women mainly housewives who came together to neighborlyize but with Tupperware available for sale. This proved to be a useful sales technique.In the 1950s the product was a perfect survive for women most being full-time homemakers which allowed them to be able pack food andleftovers for long periods of time. However since Tupperware was not sold in the stores in meant that women and housewives alike had to had to attend Tupperware parties in order to purchase them. In the 60s and 70s Tupperware sales developmentd dramatically. This was because the lifestyle of most women at the time meet a product like Tupperware, besides coupled with the Tupperware parties which were a huge hit in the era. In the 80s there was a there was a decline in sales, this according to the Tupperware ladies, whitethorn have been due to increase in divorces, childless, women being single and more independent. Tupperware maintains a reasonable grocery share internationally but has since seen a decline in both market share and sales domestically and struggles to find appropriate marketing strategies to implement.2.0 S.W.O.T AnalysisA SWOT analysis is an analytical method, which is utilize to identify and categorize signifi tail assemblyt internal factors ( i.e. strengths and weaknesses) and external factors (i.e. opportunities and threats) an organization faces. I will be looking at at the SWOT analysis for Tupperware and using it to identify the strengths, weaknesses, opportunities and threats that Tupperware have.2.1 Strengths Tupperware had a new innovative product at the time. Tupperware at the time had a specific target market i.e. Housewives. Tupperware was a perfect fit for the 1950s due to many women being homemakers Tupperware parties were the only way to buy the products making them exclusive to other businesses. Tupperware used their parties as a form of promotion by having games and giving out gifts. Tupperware has high customer subjection Between the 1950s and 1970s Tupperware was highly profitable2.2 Weaknesses Tupperware has not been able to preserve a way of life. Tupperware was a new and unknown product so when it came out there was no interest in it. Tupperware could only be sold at Tupperware parties unlike other competitive products that were being sold in stores.2.3 Opportunities In the past Tupperware could have sold their products in stores rather than just Tupperware parties. Increase profitability by increasing marketing and advertisement. Increase domestic sales of Tupperware2.4 Threats Competition from other companies like Rubbermaid. Changing surround and lifestyle.3.0 The 5 ps of the Marketing Mix for TupperwareThe 5 ps of the Marketing aggregate that I will be looking at in relation to Tupperware include product, promotion, price, place, people.3.1 ProductTupperware consists of various types of plastic containers used in households to contain food and keep it airtight. Tupperware products were innovative when they came out. The quality of the product is say to be high and very effective in its use. The availability of Tupperware products was limited as you could only buy them from the Tupperware parties.3.2 PromotionTupperware was promoted through the Tupperware parties that were held in different locations. This was their main form of promotion. In the Tupperware parties they also used social change surfacets, like games, were they gave gifts in order to increase awareness of the product. Tupperware also used Tupperware ladies to market their products directly to the customers.3.3 setTupperware products according to loyal customers are high in quality and aprice to match. So Tupperware products are expensive.3.4 PlaceTupperware products can only be bought at Tupperware parties. Any returns would have to be through with(p) in person.3.5 PeopleThe people who were involved in the marketing, sales and customer service of Tupperware were the Tupperware ladies and dealers.4.0Marketing Solutions and RecommendationsIn foothold of the actual product, customers felt that it was of high quality and had the features and usability expected, therefore it may not be necessary to mixed bag or improve these things. However brand image can be increased by adv ertising and marketing. Availability of the product and customer service can be improved by employing more Tupperware ladies and dealers. Tupperware already used Tupperware parties as a form of promoting both the products and party itself. I think Tupperware could improve their stigmatization and public relations by increasing advertising and marketing campaigns that directly target the intended customers. Tupperware products even though of high quality are expensive. Tupperware could increase customer committal by reducing prices and introducing promotional campaigns that make the products more affordable.Tupperware can also help customers by introducing discounts, payment methods and free value added incentives. Tupperware can improve customer service and support by increasing the number of Tupperware ladies and dealers. Tupperware can also break their scope by creating different channels or mediums that can help increase awareness, brand imaging, increase profits and customer loyalty. Finally I think Tupperware should increase the number of dedicated Tupperware ladies and dealers. This can be done by increasing the level of training which will increase the level of skill that the Tupperware ladies and dealers have. This will increase the number of Tupperware parties available which will increase sales and profits. Customer loyalty will also increase as direct customer service increases.5.0 ConclusionAs shown in the report I have analyzed and identified areas that have problems within Tupperware and I believe that I have shown that sealed solution can be implemented in order to help increase sale, profits, customer loyalty and the overall service provided by Tupperware.6.0 ReferencesPride, W. M., Ferrell, O. C., Lucas, B. A., Schrembri, S., & Niinnen, O. (2012). Marketing Principles Asia Pacific Edition. (1st ed.). South Melbourne Cengage Learning Australia.Pride, W. M., & Ferrell, O. C. (2013). Foundations of Marketing (5th ed.). Mason, Ohio South-Weste rn Cengage Learning.